Sundays at 2 PM from Thanksgiving to Christmas & by request.
Tell us when you want a tour, and we’ll make it happen!


Get in the holiday spirit as you sip hot chocolate and mosey from the famous Macy’s holiday window displays in Herald Square down to the best Holiday Market in the Big Apple: The Union Square Holiday Market. Learn about Herald and Union Square’s remarkable history while exploring NYC’s most exciting holiday market and eating tasty treats. We’ll get lost in a market of shopping delights, and cut the long lines at the delicious culinary booths. This tour has an international culinary flair in the spirit of European Christmas markets. Your taste buds will go around the world to Germany, Italy, and Belgium with warm spiced cookies, hot chocolate, and much more. Let us take you to our favorite booths that are sure to make everyone’s spirits bright!

This tour starts in Herald Square and finishes in Union Square area. You  will meet your licensed tour guide and the rest of your tour group, which will range from 3-16 guests for a conversational experience. This tour runs roughly 1.5-2 hours depending on the size of the group.

You may opt to book a private tour for groups of 3 or more. We can even tailor it to your personal tastes. Our tours make great birthday party tours, bachelorette, tours, family get-togethers, office team building, incentive programs, and more.

  • This Tour in the Press:

  • Seawanhaka Press  "Catering to the taste buds and minds of customers one delicacy at a time, patrons can venture through the delights and history of what the Union Square Holiday Market has to offer…'This is the best thing I have ever tasted!' roared one of the dessert's newly inducted fans…No one complained when the tour's final stops concluded on a quick and chocolatey note…Thus, a sweet and simple end to the Sugartooth Tour, literally, that would serve to comfort even the sourest tooth." -Aris Folley, December 5th, 2013